Category: PR industry

#PRStudChat community invited to celebrate #HAPPO anniversary

#PRStudChat students, alumni and professionals are taking advantage of the opportunity to meet in person at the Thursday February 24th,  #HAPPO (Help A PR Pro Out) one year anniversary celebration. The events will offer an excellent opportunity to “take some of those relationships we’ve built online and cement them by meeting the people in real life,” explains #HAPPO co founder Arik Hanson

In New York City, #PRStudChat co founders Deirdre Breakenridge and Valerie Simon will be serving as co hosts with Tiffany Winbush and “PRCog” for an informal #HAPPO Hour at Connolly’s Pub. The event will bring together PR pros who are actively seeking a new position, along with those who wish to mentor, find potential hires, or simply connect in person with those they have grown to respect online.

 “I’m really looking forward to the HAPPO event on Thursday night. It’s great to be a part of a community that helps create opportunities for job seekers to network, make new connections and to learn from other professionals,” shares Deirdre.

#PRStudCast host, Temple University Student Harrison Kratz agrees, “As a young student and professional I’m excited to attend my first #HAPPO event because not only will I get to meet new professionals and make new connections, but hopefully I’ll be able to use my experience to connect other professionals and students at the event as well.  It’s always a pleasure to help others find new opportunities.”

“The HAPPO Happy Hour is an excellent opportunity to connect the online network of candidates and employers in an offline environment,” says Sara Whitman. “Representing Peppercom as an employer, I know the candidates I’ll meet will be invested in the industry, and will be savvy with social media-  two qualities of immense importance in today’s market.”

A large number of employers who are actively hiring will be on hand, hoping to connect with talent from junior staffers to senior level pros in a wide variety of specialty areas. Top PR agencies including Burson Marstellar, Devries PR, MS&L, Peppercom and Makovsky and many more will be represented.

Meryl Cooper, managing director of the Home & Lifestyle at Devries Public Relations and author of Be Your Own Best Publicist will be stopping by with her collaborator Jessica Kleiman, Vice President of Public Relations at Hearst Magazines,to share some career tips to help PR pros use their skills for their career and will be giving away a copy of the book to one lucky attendee.

Of course networking is not simply for those looking for a job. As the professionals who support #PRStudChat know, it is important take the opportunity to mentor and learn from others in the industry

“Experienced PR practitioners have an obligation to pass on their experience, creativity and vision, as well as to learn new methods and ‘rules’ for communicating. Forums that facilitate the exchange of information and ideas — as well as passion for the profession –are more important now than ever,” said Lourdes Brezo-Martinez, director of communications at an international professional services firm and former journalist.

The New York event will be held from 6-8pm and is free. To get on the list, simply RSVP here

Social Media Policy Questions: Considerations for January 19th Chat

As we prepare for our January 19th #PRStudChat session on Social Media Policies, we thought it might be helpful to spend some time considering some of the social media policy questions that organizations must address in creating a policy. Below is a post Deirdre wrote earlier this year that does a great job of outlining those key considerations.

Social Media Policy Questions

October 29th, 2010

I’ve been doing a lot of work in the area of social media policy development. The same questions keep surfacing in my conversations with executives at different industry associations.  Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”

Whether you have one social media policy for all to see, or you separate your guidelines into a policy that is employee related and the other becomes outward or public-facing, here are several questions/considerations that must be discussed with different officers and departments in your organization.

Employee Access:

Many companies have an open access policy to social media and different websites.  However, for those that don’t, are there any sites that are currently off limits and/or have limited use within your organization?  If so, these sites need to be discussed in a policy.  Also, what is the process/protocol for employee access to social media?  Can an employee just set up a social profile or account on behalf of your brand (whether the employee just wants to create a social media initiative or is asked by a supervisor or leader within the company to participate)?

Employee Conduct:

Although I’ve seen many policies with the best practices for the Rules of Engagement including:  know who you want to reach, write what you know,  contribute to your community, avoid starting fires, etc.  However, other areas of conduct relate to how employees are supposed to identify themselves.  What type of disclaimers does the organization require employees to make with respect to their own opinions and views when they blog and post comments?  What is your policy on the personal use of social media? How do you advise employees on using brand style guidelines when setting up profiles and creating content on behalf of the organization (to keep the brand in tact)?  How do you advise employees with respect to customer privacy and/or patient information if you are in the health care industry?

Account Management:

Setting up accounts, when only a few people in an organization are participating, is easy to manage.  But what happens when there are hundreds of employees who want to set up accounts? Do you have a process in place for creating profiles and social networking accounts?  Is there one department or officer (i.e., a Public Information Officer) who manages the accounts?  Is this person working in conjunction with HR, so that there is a central database of domain names and user names and passwords? What is the process when employees leave a company and they are in charge of a social networking site or account(s)?  Who is in responsible for changing a site’s user name and password upon an employee’s departure?

Legal Issues: (Continue reading the post at Deirdre Breakenridge’s PR 2.0 Strategies

#PRStudCast 1.06.11 – Welcome to a New Year!

Here are the links to the posts we discussed:

Julie Walsh’s 2011 PR Resolutions — Follow Julie: @JWalsh254

David Spark’s 16 Annoying Communications That Must Go in 2011 — Follow David: @DSpark

Deirdre’s New Years Resolutions

Harrison’s Follow Friday Post

Harrison’s Reflection Post

You can follow our Follow Recommendation, Elizabeth Shelby: @elizabethshelby