Tag: PR

If you start a PR consultancy, you need to know the following

Guest post by Paul Alfred

If you are looking into different companies and get fascinated by the public relations they have with investors, government, media parties, trade unions etc, you may look into making a career in the field of a PR consultancy. This field is a high paying job and area of expertise. It requires the capabilities of being creative, innovative and show skills in the field of new approach towards marketing tactics. These consultancies help define and maintain relationships with all the public related to an organization. Whether it is internal customers or external, the relationship building is quite important.

Working in the area of a PR consultancy is a good job, when you know you will get plenty of opportunities meeting people, celebrities; work with different companies, renowned and influential people. There is a huge personal satisfaction level when you know you have been able to satisfy your customers with the help of your PR services. So many steps have to be taken while bringing you with neck to neck of the competitor, quality providing PR consultancies.

  • Build your portfolio by trying to acquire worthy companies and fulfilling the requirement of building your reputation.

  • You have to acquire some experience so try to work with another PR consultancy to know what you can do.

  • The education matter a lot. It has to be related to the PR building and the skills required building PR through different strategies and skills.

  • Develop the skills required to do successful PR ship.

  • The most important thing to do while starting your career in the PR consultancy field is to know the job and the requirements of the field. This helps in identifying what to do and what to plan.

  • The clients you have are from the government, the trade sector, the investors and the media. One has to have the potential to acquire the cliental base with intriguing services.

  • Self-promotion is also one of the major aspects to consider. This can be done by banner ads on different websites, opening your own websites, word of mouth and attaching yourself with any good company you acquire as a client.

PR consultancy is a good field to work and to let the others know at what you are good. While the trend of acquiring consumers has changed from bulk audience to one on one relationship, PR consultancies are now blossoming and flourishing in this field.

Paul Alfred is a professional writer and has experience in writing articles on PR consultancy and online media domains.

How Social Media is Changing PR both in Practice and in Recruitment

GUEST POST by Carlo Pandian

Almost every day, the News is full of woeful stories of redundancies and long-term unemployment, especially amongst the young. Inevitably, those stories are typically sidelined with tales of hundreds of people applying for a small number of jobs. However, the statistics don’t stop young adults from striving to find a job in their dream career.

PR jobs are rapidly becoming one of the most popular career choices amongst University leavers, alongside Publishing, the Media and Marketing. As a result, PR recruitment is big business, as the industry moves to change with the times.

Back in the “good old days” as your Nan would probably call them, the words “Public Relations” and “PR” were synonymous with newspapers, magazines, television and radio, however, moving forward eleven/twelve years, and the world of PR is a completely different place.

What Has Changed?

The answer to this question is fairly simple, as it is of course all down to the Internet. Ten years ago, the Internet was sparkly and new for the majority of the population. Move forward to today, and interestingly, many Internet-based activities that were popular ten years ago, including perhaps even email, have been swiftly bashed into near obscurity by something called Social Media. Chances are that you’ve heard of it, and are probably a part of it, no matter whether you are a job seeker or a company looking to hire.

What Effect Has Social Media had on the PR industry?

Interestingly, the PR industry has probably experienced one of the biggest changes thanks to Social Media.

Firstly with the way PR works, because whilst in the past, companies could just advertise a product and completely control what information is given about a product to the audience, the rise of Social Media has pulled a lot of that control more in the direction of the consumer, with people sharing their real experiences and sometimes even grievances, regarding products.

As a result, PR has taken on a new genre of handling all feedback, in a very public forum.

In the sense of PR jobs, whether you are thinking of applying through PR Recruitment Agencies, or perhaps you are the PR Recruitment Agency yourself and you are looking to hire everyone from PR freelancers to the Project Managers, then Social Media has had huge ramifications for you too.

Barely a few years ago, before the Facebook and Twitter boom, PR Recruitment would have been managed solely from an office or the PR Agencies websites. However, today, many PR freelancers are looking for work in Social Media, meaning that this is where the PR Recruitment companies need to be, and they need to be highly visible and approachable.

Any company, not just PR-related, would lose a large amount of business if they are not happy to make the transition into the hands of the Internet.

Carlo Pandian works in London for a PR recruiter, drop him a tweet @Mediarecruit to talk about PR

May 2010 #PRStudChat Graduate: Stephanie Majercik

We’d like to start 2011 with an update from the Class of 2010. It has not yet been a year since the #PRStudChat Class of 2010 graduated, but these new public relations professionals are already demonstrating a passion for their career choice. Florida State University 2010 graduate Lauren Novo has started a new series on her blog to learn more about her peers transition from PR student to professional. With Lauren’s permission, we will be sharing the series on prstudchat.com. Today’s interview is with Stephanie Majercik, a May 2010 Canisius College graduate.

What are you currently doing? Include your job title/responsibilities/location/etc.

I work as an Account Coordinator at O’Keeffe & Company – a marketing, advertising and public relations agency in the D.C. Metro area. In this position I am responsible for supporting client teams from the bottom up. I am learning the ins and outs of agency life, client industries, and the greater public relations and marketing industries.

How closely-related is your job (title/location/responsibilities) to your college major and what you planned to be doing after graduation?

I couldn’t have asked for a more perfect fit. My goal was to find work in an agency and I had focused my search on Washington, D.C. and New York City. I am learning what it takes to be a professional, learning more than I could have imagined about public relations, as well as the industries in which our clients operate.

What tactics did you take before and/or after graduation to get to where you are today?

I started looking early in order to get a feel for what was out there. I networked as much as I possibly could, using Twitter of course, participating in online events such as HAPPO, scheduling informational interviews with professionals and attending other in-person networking events. After graduation, I continued to network in-person and on social media and spent a lot of time researching positions, companies and applying for jobs. Trust me, when you hear people say looking for a job is a full-time job in itself, they aren’t lying.

What tips would you give new graduates who will soon be facing the “real world”? Continue reading the post at Lauren Novo’s PR Journey

 

May 2010 #PRStudChat Graduate: Rachel Esterline

We’d like to start 2011 with an update from the Class of 2010. It has not yet been a year since the #PRStudChat Class of 2010 graduated, but these new public relations professionals are already demonstrating a passion for their career choice. Florida State University 2010 graduate Lauren Novo has started a new series on her blog to learn more about her peers transition from PR student to professional. With Lauren’s permission, we will be sharing the series on prstudchat.com. The first interview is with Rachel Esterline, an account executive and social media specialist at AGP & Associates in mid-Michigan.

What are you currently doing? Include your job title/responsibilities/location/etc.

I work at AGP & Associates, a marketing communications firm in mid-Michigan. I am an account executive and social media specialist. My responsibilities vary, but include: writing (news releases, Web copy, newsletter articles, direct mail, e-mail marketing and more), media relations, social media planning and implementation, trade show tactics, project coordination for clients and much more. I’ve also been able to write proposals, pitch new business and speak at conferences.

How closely-related is your job (title/location/responsibilities) to your college major and what you planned to be doing after graduation?

It’s funny how closely my job relates to all of the things I wanted to do. When deciding on a major, I bounced from marketing to journalism to business to advertising – and finally settled on PR. And, at my current job, all of these areas come into play. I actually prefer marketing communications over some aspects of PR (such as media relations). It’s not always what I expected to be doing though.

What tactics did you take before and/or after graduation to get to where you are today?

As simple as it sounds, the main tactic is to be proactive and ambitious. AGP had offered me an internship for the summer in 2009, but I ended up moving to Columbus to intern at Fahlgren Mortine. When I returned to CMU for my senior year, I contacted the CEO and took an internship there. In February, I asked if there was a chance I would be hired after graduation. I received the official job offer letter shortly afterward.

And, if it wasn’t for networking at a PRSA event, I probably would have never gotten an interview at AGP in the first place. One of the people I met at the event told the CEO about meeting me. There is some truth in “It’s not what you know, it’s who you know.”

What tips would you give new graduates who will soon be facing the “real world”?

Continue reading the interview with Rachel at Lauren Novo’s PR Journey