Tag: social media

How Social Media is Changing PR both in Practice and in Recruitment

GUEST POST by Carlo Pandian

Almost every day, the News is full of woeful stories of redundancies and long-term unemployment, especially amongst the young. Inevitably, those stories are typically sidelined with tales of hundreds of people applying for a small number of jobs. However, the statistics don’t stop young adults from striving to find a job in their dream career.

PR jobs are rapidly becoming one of the most popular career choices amongst University leavers, alongside Publishing, the Media and Marketing. As a result, PR recruitment is big business, as the industry moves to change with the times.

Back in the “good old days” as your Nan would probably call them, the words “Public Relations” and “PR” were synonymous with newspapers, magazines, television and radio, however, moving forward eleven/twelve years, and the world of PR is a completely different place.

What Has Changed?

The answer to this question is fairly simple, as it is of course all down to the Internet. Ten years ago, the Internet was sparkly and new for the majority of the population. Move forward to today, and interestingly, many Internet-based activities that were popular ten years ago, including perhaps even email, have been swiftly bashed into near obscurity by something called Social Media. Chances are that you’ve heard of it, and are probably a part of it, no matter whether you are a job seeker or a company looking to hire.

What Effect Has Social Media had on the PR industry?

Interestingly, the PR industry has probably experienced one of the biggest changes thanks to Social Media.

Firstly with the way PR works, because whilst in the past, companies could just advertise a product and completely control what information is given about a product to the audience, the rise of Social Media has pulled a lot of that control more in the direction of the consumer, with people sharing their real experiences and sometimes even grievances, regarding products.

As a result, PR has taken on a new genre of handling all feedback, in a very public forum.

In the sense of PR jobs, whether you are thinking of applying through PR Recruitment Agencies, or perhaps you are the PR Recruitment Agency yourself and you are looking to hire everyone from PR freelancers to the Project Managers, then Social Media has had huge ramifications for you too.

Barely a few years ago, before the Facebook and Twitter boom, PR Recruitment would have been managed solely from an office or the PR Agencies websites. However, today, many PR freelancers are looking for work in Social Media, meaning that this is where the PR Recruitment companies need to be, and they need to be highly visible and approachable.

Any company, not just PR-related, would lose a large amount of business if they are not happy to make the transition into the hands of the Internet.

Carlo Pandian works in London for a PR recruiter, drop him a tweet @Mediarecruit to talk about PR

Social Media Policy Questions: Considerations for January 19th Chat

As we prepare for our January 19th #PRStudChat session on Social Media Policies, we thought it might be helpful to spend some time considering some of the social media policy questions that organizations must address in creating a policy. Below is a post Deirdre wrote earlier this year that does a great job of outlining those key considerations.

Social Media Policy Questions

October 29th, 2010

I’ve been doing a lot of work in the area of social media policy development. The same questions keep surfacing in my conversations with executives at different industry associations.  Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”

Whether you have one social media policy for all to see, or you separate your guidelines into a policy that is employee related and the other becomes outward or public-facing, here are several questions/considerations that must be discussed with different officers and departments in your organization.

Employee Access:

Many companies have an open access policy to social media and different websites.  However, for those that don’t, are there any sites that are currently off limits and/or have limited use within your organization?  If so, these sites need to be discussed in a policy.  Also, what is the process/protocol for employee access to social media?  Can an employee just set up a social profile or account on behalf of your brand (whether the employee just wants to create a social media initiative or is asked by a supervisor or leader within the company to participate)?

Employee Conduct:

Although I’ve seen many policies with the best practices for the Rules of Engagement including:  know who you want to reach, write what you know,  contribute to your community, avoid starting fires, etc.  However, other areas of conduct relate to how employees are supposed to identify themselves.  What type of disclaimers does the organization require employees to make with respect to their own opinions and views when they blog and post comments?  What is your policy on the personal use of social media? How do you advise employees on using brand style guidelines when setting up profiles and creating content on behalf of the organization (to keep the brand in tact)?  How do you advise employees with respect to customer privacy and/or patient information if you are in the health care industry?

Account Management:

Setting up accounts, when only a few people in an organization are participating, is easy to manage.  But what happens when there are hundreds of employees who want to set up accounts? Do you have a process in place for creating profiles and social networking accounts?  Is there one department or officer (i.e., a Public Information Officer) who manages the accounts?  Is this person working in conjunction with HR, so that there is a central database of domain names and user names and passwords? What is the process when employees leave a company and they are in charge of a social networking site or account(s)?  Who is in responsible for changing a site’s user name and password upon an employee’s departure?

Legal Issues: (Continue reading the post at Deirdre Breakenridge’s PR 2.0 Strategies